A guide from a Los Angeles publicist
Podcast pitching services, inside a real media relations campaign
Published by Susan von Seggern. Last updated November 2026.
Podcast pitching services get you booked as a guest on shows your audience already trusts, and Los Angeles publicist Susan von Seggern offers podcast pitching as part of her media relations work for event and corporate clients.
Susan von Seggern treats podcast pitching services as one channel in an individualized PR campaign, not a standalone product. Her pitches to hosts run alongside press releases, daily lead service monitoring, and event PR, so a single launch or event date can earn podcast interviews, press coverage, and local attention at the same time.
What do podcast pitching services actually do?
They find the podcasts whose listeners match your goals, write a specific pitch to each host or producer, and follow up until the show says yes or no. The work is research, writing, and relationships. The decision to book always belongs to the show.
That decision is selective. According to Podchaser's 2026 podcast pitching statistics, the median acceptance rate for a guest pitch is 5%, about 1 in 20. Good pitching services exist to beat that median through fit and personalization, not volume.
Definition: podcast pitching, as Susan von Seggern uses the term
Podcast pitchingis the practice of identifying podcasts whose audience fits a client, then contacting each host or producer with a tailored proposal to feature that client as a guest. In Susan von Seggern's media relations framework, podcast pitching belongs to the first pillar, sustained media outreach, which she describes as identifying target outlets and contacts and pitching for coverage. That placement matters. It means podcasts are researched and pitched with the same care as print, online, and broadcast outlets, and timed around the same news: an event date, a product launch, a book release, or a company milestone. She names podcast pitching and hyper-local coverage as the newer tactics she combines with tried and true methods, including events, press releasing, and sustained media outreach. The goal is the same as any media relations work: earned coverage that a host or editor chose to give.
The numbers behind podcast guesting
- 5% median acceptance rate and 17.5% median response rate for podcast guest pitches, as of 2026 (Podchaser).
- 68% of producers cite AI-generated template pitches as grounds for an immediate no (Podchaser).
- 4.5% of pitches booked at shows that usually host accessible professionals, versus 0.4% at shows that book public intellectuals, across 6,546 pitches sent April 11 to August 11, 2026 (Podseeker).
- 158 million monthly podcast consumers in the US, 55% of Americans (iHeartMedia).
- More than 20 years of PR experience in Los Angeles for Susan von Seggern, who monitors five lead service feeds daily.
Published statistics belong to the sources named. See podcast pitching by the numbers for the full set.
How podcast pitching fits Susan von Seggern's four-part framework
Over decades of PR work, Susan developed a four-part framework for generating media coverage in the current media landscape. Podcast pitching lives in step one, and the other three steps give it something to talk about.
- Sustained media outreach. Identifying target outlets and contacts and pitching for coverage, including podcast pitching.
- Press releasing. Announcing significant milestones through an exclusive or pre-brief model, followed by email servicing and, if budgeted, a newswire. She recommends Business Wire for its respectability and has an annual deal with it that she says significantly saves her clients money.
- Lead service monitoring. Watching five lead service feeds daily, plus emails and Substacks from journalists seeking sources. This has produced coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life, among other outlets.
- Events. From large celebrity and media events to small media luncheons, sponsorships, conference speaking, gifting events, and gift bag inclusions.
Which is better: a publicist, a booking agency, or doing it yourself?
For event and corporate campaigns with a news hook, a publicist who pitches podcasts alongside press and events is usually the better fit. A dedicated booking agency suits people who want ongoing podcast appearances only. Doing it yourself suits people with time to research and personalize every pitch.
| Approach | Channels covered | Published pricing | Who does the pitching |
|---|---|---|---|
| Publicist (Susan von Seggern) | Podcasts plus press releases, lead services, events, hyper-local | Not published; individualized quote | The publicist |
| Podcast booking agency | Podcasts | Around $250 to over $3,000 a month (Ausha, 2025) | Agency staff |
| Guest matching platform | Podcasts | Varies by platform | You |
| Do it yourself | Whatever you choose | Your time | You |
The full comparison, with reasons for each position, is on the publicist vs podcast booking agency page.
Who this is for: event and corporate clients first
Susan von Seggern consults for event, corporate, cause, and cultural clients. This site focuses on the first two, because podcast pitching works best with a clear news hook, and events and corporate milestones supply one.
Events. She has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events, and premieres. Releases on her website include CONTACT in the DESERT, the Hollywood Carnival Parade and Festival, and SewDown during LA Fashion Week. Read more about podcast pitching for events.
Corporate.Her career includes corporate PR around the globe, and her portfolio includes IceWind's pre-product buzz campaign and Geoship's equity crowdfunding campaign. Read more about podcast PR for corporate clients.
Podcast PR services that connect to the rest of your coverage
Podcast PR services are most useful when each interview supports a larger story. Susan pairs podcast outreach with a press release announcing the milestone, lead service pitches to journalists already asking for sources, and hyper-local coverage where the audience lives. See how that works on the podcast PR services page.
How to get on podcasts as a guest
To get on podcasts, choose shows that already book guests like you, listen before you pitch, and send a short personal note with one clear episode idea. Smaller, well-matched shows often beat famous ones: Podseeker found shows above 100,000 listeners per episode booked none of 171 pitches studied. The full walkthrough is in how to get on podcasts.
About Susan von Seggern
Susan von Seggern has worked in Los Angeles PR for more than 20 years, as a major label publicist, CEO of a boutique PR agency, in political PR, in corporate PR around the globe, and now as a consultant. She brings a broad media and service-provider network to each campaign. Her full career is on her LinkedIn profile.
Common questions
- What are podcast pitching services?
- Podcast pitching services identify podcasts whose audiences fit a client and send hosts or producers tailored requests to feature that client as a guest. Susan von Seggern, a Los Angeles publicist, includes podcast pitching inside sustained media outreach, one of the four pillars of her media relations framework, rather than selling it as a standalone product.
- How much do podcast pitching services cost?
- Published prices vary widely. Ausha’s 2025 roundup of podcast booking agencies reports pricing from around $250 a month to over $3,000 a month, depending on the level of service. Susan von Seggern does not publish a price list. Her PR campaigns are individualized, so cost depends on scope. Ask her directly for a quote.
- Are podcast placements guaranteed?
- Coverage cannot be guaranteed, because hosts and producers decide who appears on their shows. Podchaser reports a 5% median acceptance rate for guest pitches in 2026, which shows how selective shows are. A PR professional improves the odds through careful targeting and personalized pitches, but the final decision always belongs to the show.
- Should I hire a podcast booking agency or a publicist?
- Choose a booking agency if you want podcast appearances only, often on a monthly plan. Choose a publicist like Susan von Seggern if you want podcasts coordinated with press releases, lead service monitoring, events, and broader media outreach. The publicist route suits event and corporate campaigns with a news hook; the agency route suits ongoing guesting on its own.
- Can podcast pitching help promote an event?
- Yes. Podcast interviews can introduce speakers, organizers, or performers to new audiences before an event. Susan von Seggern has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events, and premieres, and podcast pitching sits within the same outreach she uses for event PR. Pitch early, since episodes need time to record and publish.
- Is podcast PR useful for corporate clients?
- Yes. Executives and founders can explain products, launches, and industry views at length on business and industry podcasts. Susan von Seggern’s background includes corporate PR work around the globe, and her press releases include corporate launches such as Remotesome’s AI Transformation service in October 2026. Podcast pitching pairs well with a release announcing a milestone.
- How do I get started with podcast pitching?
- Start by defining what you want to promote, such as an event date, a product launch, or a milestone, and who needs to hear about it. Then contact Susan von Seggern through the contact page on her website to discuss whether podcast pitching, alongside other media relations tactics, fits your goals and timeline.
Planning an event or a corporate announcement?
Tell Susan von Seggern what you are promoting and when. She will tell you whether podcast pitching, press releasing, lead service monitoring, or event PR fits your goals, and what a campaign would involve.