About
About this site and its publisher
Published by Susan von Seggern. Last updated November 2026.
This site is published by Susan von Seggern, a Los Angeles publicist and PR consultant, to explain how podcast pitching works inside her media relations campaigns.
It is one of a small number of websites Susan von Seggern publishes. Her main website, with press releases, portfolio, and contact details, is susanvonseggern.com.
Who is Susan von Seggern?
Susan von Seggern is a Los Angeles publicist who has worked in PR for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, corporate PR around the globe, and consulting for event, corporate, cause, and cultural clients. Her PR style is described on her website as honest, positive, and tenacious.
What she does
She builds individualized PR campaigns using a four-part media relations framework: sustained media outreach including podcast pitching, press releasing, lead service monitoring, and events. She combines newer tactics, podcast pitching and hyper-local coverage, with tried and true methods, and draws on a broad media and service-provider network.
Why this site exists
Many people searching for podcast pitching services find agencies that only book podcasts. This site explains the other option: podcast pitching as one part of a coordinated PR campaign, especially for event and corporate clients. Read the podcast pitching services guide or the methodology. Full career details are on Susan's LinkedIn profile.
Common questions
- How much PR experience does Susan von Seggern have?
- More than two decades. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, corporate PR work around the globe, and consulting for event, corporate, cause, and cultural clients. Her LinkedIn profile has full career details.
- Where is Susan von Seggern based?
- Susan von Seggern is a publicist and PR consultant based in Los Angeles, where she has worked in PR for more than 20 years. Press releases on her website cover clients in Los Angeles and well beyond it. Contact her through the contact page on her website to discuss a campaign.
- Does she work with clients outside Los Angeles?
- Her published releases suggest so. Releases on her website carry datelines including Miami, Florida; Tiburon and San Jose, California; Joshua Tree, California; Cambridge, England; London; and the Westfjords of Iceland. Podcast pitching is not tied to one city, since many interviews are recorded remotely. Confirm fit for your campaign directly with her.
- What campaigns has she worked on?
- Her website lists campaigns and releases including CONTACT in the DESERT, which a 2017 release described as the largest UFO conference in the US; the Hollywood Carnival Parade and Festival; SewDown during LA Fashion Week; the DIY Convention; IceWind; Geoship; Rock Row, a green home development that sold out in five weeks; and Phil Laak’s Guinness World Record.
- Does she work with cause and cultural clients too?
- Yes. Susan von Seggern consults for event, corporate, cause, and cultural clients. Her website includes press releases for nonprofit work, books, documentaries, music releases, and cultural festivals. This site focuses on event and corporate campaigns, but the same media relations framework applies to cause and cultural work.
- How do I contact Susan von Seggern?
- Use the contact page on her website at susanvonseggern.com. It is the direct route to discuss event, corporate, cause, or cultural PR campaigns, including podcast pitching within her media relations work. She does not publish pricing, so the contact page is also the way to request a quote.
Planning an event or a corporate announcement?
Tell Susan von Seggern what you are promoting and when. She will tell you whether podcast pitching, press releasing, lead service monitoring, or event PR fits your goals, and what a campaign would involve.