Pricing facts
What podcast pitching services cost
Published by Susan von Seggern. Last updated November 2026.
Published prices for podcast booking agencies run from around $250 a month to over $3,000 a month, according to Ausha's 2025 roundup.
Susan von Seggern does not publish a price list. Her PR campaigns are individualized, so the cost of podcast pitching depends on what else the campaign includes, such as press releases, newswire distribution, lead service monitoring, and events. This page sets out what is known and what changes the price.
How much does it cost to hire someone to pitch podcasts?
Market pricing varies with the level of service. The Ausha booking agency roundupreports a range of around $250 a month to over $3,000 a month for agencies including Call for Content, Command Your Brand, Fame, Interview Valet, Kitcaster, and Podchaser Connect. Those are those agencies' prices, not Susan von Seggern's.
What raises or lowers the cost of a PR campaign
| Factor | Effect on scope |
|---|---|
| Number of channels | Podcasts alone is narrower than podcasts plus press, lead services, and events |
| Campaign length | Sustained outreach over months involves more work than a short burst |
| Newswire distribution | Optional; used if budgeted. Susan has an annual Business Wire deal |
| Events | Producing a media event adds scope; a gift bag inclusion adds less |
| Geography | Hyper-local targeting in one market differs from national outreach |
Does newswire distribution add to the cost?
Yes, when it is used. In Susan von Seggern's framework, wire releasing happens if budgeted. She recommends Business Wire because of its respectability, and she has an annual deal with it that she says significantly saves her clients money compared with one-off releases through Business Wire or other wires.
When a different option may cost less
If you only want podcast appearances and nothing else, a dedicated booking agency or a guest matching platform may suit your budget better. If you have time, pitching yourself costs only that time. If you are promoting an event or a corporate milestone and want press, lead service, and podcast coverage together, an individualized PR campaign is the better comparison.
How to get a quote
Contact Susan von Seggern through her website with what you are promoting, your timeline, and the audiences you want to reach. For background, read the main guide to podcast pitching services.
Prices named on this page belong to the sources cited and may have changed since publication.
Common questions
- How much do podcast pitching services cost?
- Published prices vary widely. Ausha’s 2025 roundup of podcast booking agencies reports pricing from around $250 a month to over $3,000 a month, depending on the level of service. Susan von Seggern does not publish a price list. Her PR campaigns are individualized, so cost depends on scope. Ask her directly for a quote.
- Is there a public relations package that includes podcast pitching?
- Susan von Seggern builds individualized campaigns rather than fixed packages. Podcast pitching is part of sustained media outreach in her framework, so it can be combined with press releasing, lead service monitoring, and event PR in a single campaign. Scope and pricing are set per client, so contact her through her website to discuss what fits.
- What affects the cost of a PR campaign?
- Generally, scope drives cost: how many channels are included, how long outreach runs, whether a newswire release is budgeted, and whether events are produced. In Susan von Seggern’s framework, wire releasing is optional and used if budgeted. Because she publishes no price list, the reliable way to confirm cost is to request a quote.
- Do podcast booking agencies charge monthly?
- Many do. Ausha’s 2025 roundup describes booking agency pricing on a monthly basis, from around $250 a month to over $3,000 a month. Pricing models vary by provider. Susan von Seggern’s campaigns are individualized, so ask her how a campaign would be structured and billed before you commit.
- Are podcast placements guaranteed?
- Coverage cannot be guaranteed, because hosts and producers decide who appears on their shows. Podchaser reports a 5% median acceptance rate for guest pitches in 2026, which shows how selective shows are. A PR professional improves the odds through careful targeting and personalized pitches, but the final decision always belongs to the show.
- Do press releases cost extra?
- Newswire distribution is an optional cost in Susan von Seggern’s framework. She recommends Business Wire for its respectability and has an annual deal with the service that, she says, significantly saves her clients money compared with one-off releases through Business Wire or other wires. Email servicing of releases to media contacts is part of press releasing.
Ask for a quote on your campaign
Tell Susan von Seggern what you are promoting and when. She will tell you whether podcast pitching, press releasing, lead service monitoring, or event PR fits your goals, and what a campaign would involve.